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Community-Based Social Marketing Workshop
In connection with the conference, OSN is hosting a workshop with keynote speaker Doug McKenzie-Mohr on Saturday, April 21, from 1:45 p.m. to 5:45 p.m. The workshop will teach participants to implement the principles of community-based social marketing, based on the book co-authored by McKenzie-Mohr, Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing.
Book description:
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
This workshop is sponsored by Sustainable Tulsa. Registration is $30 and participation may be in connection with or independent of the full conference. To register, select the workshop under "Optional Items" on the registration page.
Workshop Sponsor
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